Post-via: After visit tourist services enabled by semantics

Abstract

The Internet has disrupted traditional tourism services. Thus, knowing tourists' travel experience becomes a privileged tool to enable new business strategies based on the feedback provided by the tourists themselves. Post-Via captures and effectively manages tourists' feedback and, based on semantic technologies, integrates opinions and services to enhance tourists' loyalty. In a nutshell, Post-Via tries to unite on one platform the necessary components to perform traditional Customer Relationship Management functions and opinion mining techniques to provide services of direct marketing using web semantic components and recommender systems. © 2012 Springer-Verlag.