STRATEGY FOR CREATING NEWS CONTENT ON TIKTOK SOCIAL MEDIA DURING THE COVID-19 PANDEMIC (A CASE STUDY ON IDN TIMES)

Abstract

During the COVID-19 pandemic, TikTok social media users increased. TikTok social media is not only a medium of entertainment but is also used as a medium of information. Several online media companies use the TikTok application to spread the news, one of which is the online media company IDN Times. This study aims to determine how the strategy in creating news content is carried out by IDN Times on TikTok social media accounts during the COVID-19 pandemic. This research uses a case study method with a qualitative approach. They are collecting data obtained through observation, interviews and documentation. This study uses the concepts of mass communication theory and Middleton's (1980) communication strategy & planning theory which were analyzed with the POAC management approach, namely: Planning, Organizing, Actuating, and Controlling. The results of this study are program planning strategies with OKR (Objectives and Key & Result), content plan, job-desk organizing strategies, pre-production strategies, production strategies, post-production strategies, to monitoring and evaluation strategies.