Abstract
In this article, we investigate the relative performances of company-owned outlets vs. franchised outlets using an original database consisting of 231 units of a French chain. At first glance, the financial and quality performances of company-owned units are better than franchised units. However, the opposite is true when the particular characteristics of each unit are considered in account in the analysis.
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Chabaud, D., d’Hautefort, A. L., & Saussier, S. (2011). Incentives and control in company-owned versus franchised outlets: An empirical study at the chain level. In Contributions to Management Science (pp. 59–74). Springer. https://doi.org/10.1007/978-3-7908-2615-9_5
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