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Does It Pay Off to Sustain a Brand? A Meta-analysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm

  • Albertini E
  • Berger-Remy F
DOI: 10.1007/978-3-319-47331-4_4
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Abstract

… technological capital (investment in research and development, the technological infrastructure, intellectual and industrial property) and organizational capital (organizational culture and values, information technology capabilities) … Brand portfolio strategy and firm performance …

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Albertini, E., & Berger-Remy, F. (2017). Does It Pay Off to Sustain a Brand? A Meta-analysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm (pp. 15–27). https://doi.org/10.1007/978-3-319-47331-4_4

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