Using NeuroIS to better understand activities performed on mobile devices

Abstract

With the proliferation of mobile device types and variety of tasks being performed on those devices, it is necessary to examine how this pairing changes with individuals. NeuroIS offers complementary tools to traditional survey tools helping researchers delve into users’ perceptions while they are engaged in different tasks. Through analysis of neurophysiological data we may better understand activities performed on mobile devices and help provide more customized user experiences. A two-part preliminary study is described as a pre-cursor to a larger, focused experiment utilizing EEG and eye-tracking on mobile device usage.