Marketing for Mortality? The Scottish Case and the Humankind Index

  • Hamilton K
  • Trebeck K
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Hamilton, K., & Trebeck, K. (2014). Marketing for Mortality? The Scottish Case and the Humankind Index. In Humanistic Marketing (pp. 84–97). Palgrave Macmillan UK. https://doi.org/10.1057/9781137353290_7

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