Unpacking Key Sustainability Drivers for Sustainable Social Enterprises: A Community-Based Tourism Perspective

Abstract

This study unpacked the key sustainability drivers for successful social enterprises or community-based tourism enterprises (CBTEs), based on a study of a Thailand’s Best Responsible Tourism award-winner at Sapphaya Community in Chai Nat Province. Using a grounded-theory qualitative case study, our key research objective is to gain insights into how community and enterprise leaders of a national award-winning CBTE in Thailand can generate value by revalorizing its cultural heritage and local assets to achieve sustainable community-based tourism. The research also explores how the CBTE can increase local engagement with multi-stakeholders. Our findings indicated two key sustainability drivers, including leadership and local engagement, for sustainable social enterprises. An emergent model of leadership and local engagement in driving the sustainability of CBTEs is proposed. It implies an importance of CBTE leadership as a critical factor that helps preserve community endowments (e.g., historical sites and cultural heritage) as well as develops social capital. The local engagement with a good sense of ownership and community participation is the key enabler toward sustainable tourism. The results also suggest how-to processes in cultivating sustainable social enterprises in practice and toward policy implications.