The Wizard of Oz: Instilling a resilient heart into self-service business applications

Abstract

Speech enabled business applications are characterized by complex implementations that bring together language processing technologies, applications development, and end-user psychology. Resilience is critical to maintaining business to customer relationships when implementing these self-service solutions. The Wizard-of-Oz experiment is a valuable technique for simulating and building human-machine prototypes to ensure successful deployment of the completed service. This paper proposes the simplification and diffusion of the methodology to facilitate the growth in demand for automated e-business transactions. © 2006 International Federation for Information Processing.