Development of a Strategy Roadmap for the Widespread Implementation of Extended Reality

Abstract

Digital transformation has led to a multitude of new technical solutions. This includes Extended Reality technologies: Hardware and software systems that enrich the real environment with information. The area of application extends to the entire value chain and thus offers great potential for companies. A systematic and holistic implementation strategy is necessary to exploit this optimally. XR solutions often remain prototypes mainly because of lack of knowledge management and missing understanding about the technology. In this respect, this article presents a tool for the systematic, holistic strategic consideration of XR from the vision to the planning of measures. The tool presented combines common methods such as the Strategy Map, the Transformation Map or the Balanced Scorecard. Thus, it does not only offer companies a strategic framework, but also includes concrete measures for a sustainable, successful implementation.