Gamification in Business: A Review of the Studies

Abstract

This chapter presents a systematic review of the literature about gamification studies in organizational behavior and human resources management that have been done so far. Although gamification became popular in the last decade, it is questionable whether it meets business goals or not. It is believed that better designs can be originated from more scientific research. The aim of this review is to gain a better understanding of gamification studies regarding organizational behavior and human resources management. A systematic review of the literature was done and 28 studies were included in this chapter. This chapter indicates that gamification is studied in several fields including personnel selection, training, and performance management. It is also used as a trigger for employee well-being. Despite the variety of business fields, the number of studies is low, which indicates a promising avenue for additional research in the future.