“innovation? yes, i can”–individually perceived creative self-efficacy as an effect of vividness targeting creativity methods

Abstract

The purpose of the paper is to explore the individual perceived creative self-efficacy as an effect of creativity methods, which target vividness, within the context of teaching innovation processes in higher education as well as in business context tested in the field. The three creativity methods which are investigated, are concepts and prototypes developed based on key ideas of design, tailored to the experimental design. Our approach is founded on a practice-based school of innovating. Three User case studies are conducted amongst interdisciplinary Master students, who are mostly employed at small and medium-sized enterprises (SMEs). The gained experiences and results from the case studies are reviewed by a questionnaire and report experience, e.g. the perceived creativity scored according to the Torrance Test of Creative Thinking (TTCT), Vividness and Creative Self-Efficacy.