Design of Effective Positioning and Form of Front-of-Pack Nutrition Labelling on Food Products Based on Eye-Tracking Method

Abstract

Nowadays, Indonesian consumers are very lacking in attention to nutrition labels. This research focused on front-of-pack nutrition labelling. Based on a research conducted in US, Europe, Australia, and New Zealand, front-of-pack nutrition labels ease consumers to choose healthier food products. The objective of this research for the food manufacturers is as a recommendation of effective front-of-pack nutrition labelling, and for the consumers as a consideration to choose proper and healthier products. This research was begun with consumer preference questionnaire and was continued with eye-Tracking. The results of questionnaire and eye-Tracking were compared and were validated using eye-Tracking. This research shows that the most effective front-of-pack nutrition label should be placed at upper left and using PDI (Percent Daily Intake) format.