Cloud based user analytics and dynamic page refreshment application for web portal

Abstract

Dynamic web development [1] is one of the emerging fields in computer science. Dynamic updation [2] without disturbing the user environment is a challenging task. The modern technologies provide more support for dynamic web content development. The social network, user customization are the needful buzz words for a successful business on the web. The standard colors and static design with dynamic operations may get bored. Online bookselling and reading are one of the leading business industry in the world. The book readers are interested to know the feedback of a book before going to read or purchase. Today social media gives background information about anything in this world. For selling or buying well in digital medium every user needs some relevant information about the product. The searching and buying products based on the customer reviews are become increased. For that Web 2.0 and other new techniques and models are used to assist users during the search, promote products during the requirement and very useful in decision making. This work is extending the existing functionality to support the analytics. The proposed web analytics approach enables users to know about the same interest groups in the web portal and enables to collaborate. The new portal should be a social media platform for the readers. In the new portal, the end-user is not only a user of the application but also a participant by social networking, tagging, etc.