UX Design for Mobile Application of E-Commerce Site by Using Kansei Interface

Abstract

This paper focuses on UX design procedures and aims to develop Kansei interface in order to improve usability of mobile applications. This study is intended to examine about contribution of Kansei interface to UX design. Kansei interface is understood as comprising emotional aspects directing to compose it like intuitive and compelling to use. The characteristics of Kansei interface are explained at the beginning of this article. Especially, human machine social interface is focused on as a principal element of Kansei Interface. Then, the designing mobile interface is illustrated as an example of UX design. UX design processes explore a customer journey map by user investigation. The application of Kansei interface is examined for the extracted activities at touch points. The human machine social interface implemented as Kansei interface is investigated by user questionnaires. The influence on the UX of Kansei interface is discussed from the experiment.