Abstract
This paper evaluated the role of strategy implementation in determining export performance in the context of export ventures in a less developed country. The findings indicate that the link between export market strategy and export performance is mediated by strategy implementation.
Author supplied keywords
Cite
CITATION STYLE
APA
Banzon, A. T., & Mavondo, F. T. (2015). The Relationship Among Export Strategy, Strategy Implementation and Export Performance in LDC Export Ventures: A Philippine-Based Study. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 157–163). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_27
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free