Strategy Selection of Supply Chain Management of Green Building Based on Government Subsidies and Consumers’ Environmental Preferences

Abstract

Supply chain of green building is set up and developers' core status is tested. Developers' behaviors of the duopoly market competition are researched, considering government subsidies, consumers' preferences and market competition. Green buildings' price, market share and developers' earnings are discussed when developers adopt different supply chain management strategy, and then, the influence of government subsidies and consumers' environmental preferences is analyzed. The research results provide a theoretical basis for green building developers to implement supply chain management in the competitive market. It is also helpful to improve supply chain management level of the green building, and thus, promotes the comprehensive development of green building.