Effect of Activation Code / Encryption Code on Digital Goods on Digital Right Management

Abstract

The purpose of this research is to study the benefits of using activation codes for digital products in marketing. In this study, we used a descriptive method. An activation code is a code that can protect a product from unauthorized users so that digital products can only be used by users who have permission to use the product. The results of this research are in the form of the development of the use of strategies to protect digital product licenses by using an activation code. This code can only be obtained from certain parties who are from existing products, therefore, those who do not have the power to a product cannot provide access to products that do not belong to them. From the results, we can conclude that digital products, which are owned by the brand can only be used by the activation code given by the brand after the user requests permission from the brand either by buying or asking for permission.