College Student’s on-line Shopping Addiction: A Market Survey and Statistical Analysis

Abstract

With the method of social investigation and statistical analysis, this paper investigates and analyzes the online shopping behavior of college students in several universities in Chongqing The prevalence of Internet shopping addiction among college students was measured. The study found that the current college students' Internet shopping addiction has been initially formed, the level of addiction is in the Middle Range, and needs the attention of students' family and school education and other relevant