Research on the Performance of Farmers' Participation in the New Agricultural Management Model

Abstract

Based on the data of the third national agricultural census, this paper makes an empirical analysis on the influencing factors of farmers' participation in the new agricultural management model. The results show that the willingness of farmers to participate in the new agricultural business model is affected by the gender of the head of household, the education level of the head of household, the number of labor force, the number of computers, the degree of mechanization, whether the agricultural products are sold through e-commerce, whether the agricultural products are certified, whether the farmers' families are family farms, whether they participate in agricultural insurance, the year-end loan, and the degree of concurrent operation.