Research and Practice of Whole Process Product Design Innovation Theory System Based on Service Design Thinking

Abstract

With the coming of the information age, industrial design has entered the 4.0 era. The circulation of resources among designers, enterprises, suppliers and universities has been accelerating. At the same time, design has gradually developed from a single discipline to a multidisciplinary. The purpose of service design thinking is to mobilize the resources of designers, enterprises, multidisciplinary and all parties to co-create, so that the creativity gradually changes from closed innovation to open innovation. Therefore, under the background of the current era, “design” has gradually changed from simple product design to a full process service design, including demand analysis, product design, product landing, commercial operation and so on. Consequently, a scientific and systematic design service system can help designers and design enterprises to carry out efficient and low-risk design innovation, so as to enhance their competitiveness. Based on the practical cases of MOMA company, the whole process closed-loop service design innovation theoretical system of “four chain integration and seven step innovation” was put forwarded. Four chains include product chain, brand chain, interaction chain and service chain.