Skip to main content
Journal ArticleOPEN ACCESS

The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations

  • Ki J
  • Han S
Indian Journal of Science and Technology (2016) 9(26)
DOI: 10.17485/ijst/2016/v9i26/97311
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.

Abstract

… 26, Page. 11-18 Abstract Background/Objectives: A celebrity endorser is a person with public recognition (such as a sports player, performer, business person or cartoon character) who does not necessarily have professional knowledge about the products being advertised …

Cite

CITATION STYLE

APA

Ki, J., & Han, S. (2016). The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations. Indian Journal of Science and Technology, 9(26). https://doi.org/10.17485/ijst/2016/v9i26/97311

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free