Business Transformation Through Service Science: A Path for Business Continuity

Abstract

Globalization, technological change, economic crisis, and an increasing demand for specialization have led to new economic activities, new business models, and new value propositions. As enterprises try to react to these challenges, they realize that they need to transform through collaboration with other enterprises in business networks, in order to: (a) develop new value propositions, (b) reduce operating costs, and (c) engage in value innovation activities. In order to enable this transformation, we propose a Service Science approach to assist enterprises in developing collaborative value propositions.