A framework for evaluating the effectiveness of gamification techniques by personality type

Abstract

This paper first examines the theoretical underpinnings of a number of popular gamification mechanics. Next, it examines the motivational and behavioral tendencies displayed by various personality types (based on the Myers-Briggs Type Indicator assessment) before attempting to pair them with the gamification techniques that most closely map to these tendencies. The specific gamification techniques were chosen due to their popularity and effectiveness in commonly used tools and applications, such as productivity tools and social games. The Myers-Briggs Type Indicator was chosen because of its relative popularity within corporate environments (as compared to other potential options, such as the Five Factor Model). This is seen as beneficial in order to facilitate the acceptance and utilization of the research within business-oriented settings, such as training programs or consumer applications. © 2014 Springer International Publishing.