MaNAGEMENT OF A VIABLE ENTERPRISE ON THE BASIS OF THE APPROACH TO MANAGEMENT OF A «LIVING» ORGANIZATION AND THE CONCEPT OF VIABLE SYSTEms

Abstract

The innovative vector of development is a modern approach to production, sales of services, etc., their adaptation to current societal requirements. It is provided by the transformation of scientific research and development, other scientific and technological achievements into a new or improved product, introduced to the market, into an updated or improved technological process, used in practice. Consequently, approaches to enterprise management are also transformed into modern realities and acquire shades of innovative approaches. Effective management is necessary to ensure the viability of enterprises, and new tools, methods and approaches to management are especially important here. The aim of the article is to develop theoretical provisions for the formation of a viability management system based on the concept of viable systems and the approach to managing an organization as a «living» system. The work identifies that effective viability management requires the creation of an organizational structure in an enterprise that will function as a «living organism». The representation of the enterprise system in the form of a living organism is considered. To form a holistic system of an enterprise, the systems of the human body are considered in more detail and the corresponding systems of the enterprise are determined. A set of functional subsystems of an enterprise by analogy with the systems of a living organism, the activity of which is interdependent, which ensures the stability of the «living organism» of the enterprise to the influence of external conditions has been formed. It has been determined, that in order to fully maintain the viability of an enterprise, it is necessary to study not only the «physical body» of the enterprise as a set of functional subsystems, but also its «soul» - corporate culture, which must be developed on the basis of paradigms of sustainable development and social responsibility.