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Journal ArticleOPEN ACCESS

Customer experience

  • Ryder I
Journal of Brand Management (2007) 15(2) 85-88
DOI: 10.1057/palgrave.bm.2550127
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Abstract

The article discusses various reports published within the issue, including one by Adrian Payne and Pennie Frow on what a perfect customer experience looks like and how it might be achieved, and another by Stan Maklan and Philipp Klaus on whether service quality really is measuring the right things for customer experience management.

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Ryder, I. (2007). Customer experience. Journal of Brand Management, 15(2), 85–88. https://doi.org/10.1057/palgrave.bm.2550127

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