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A meta-analysis: Investigating the impact of virtual and augmented reality technologies on brand equity and brand loyalty in sports sponsorship

  • Choudhary P
  • Sahu D
International Journal of Physical Education, Sports and Health (2023) 10(3) 106-111
DOI: 10.22271/kheljournal.2023.v10.i3b.2934
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Abstract

… of VR and AR technologies on brand equity and brand loyalty, others have reported mixed … on brand equity and brand loyalty in sports sponsorship. Impacted brand awareness, brand …

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APA

Choudhary, P. K., & Sahu, Dr. K. K. (2023). A meta-analysis: Investigating the impact of virtual and augmented reality technologies on brand equity and brand loyalty in sports sponsorship. International Journal of Physical Education, Sports and Health, 10(3), 106–111. https://doi.org/10.22271/kheljournal.2023.v10.i3b.2934

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