Boosting PageRank Scores by Optimizing Internal Link Structure

Abstract

We consider and formulate problems of PageRank score boosting motivated by applications such as effective web advertising. More precisely, given a graph and target vertices, one is required to find a fixed-size set of missing edges that maximizes the minimum PageRank score among the targets. We provide theoretical analyses to show that all of them are NP-hard. To overcome the hardness, we develop heuristic-based algorithms for them. We finally perform experiments on several real-world networks to verify the effectiveness of the proposed algorithms compared to baselines. Specifically, our algorithm achieves 100 times improvements of the minimum PageRank score among selected 100 vertices by adding only dozens of edges.