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Model of Relationship Marketing and Power Asymmetry in Indonesia Retail Industry

  • Anton
  • Basu
  • Purwanto B
  • et al.
International Journal of Economics and Business Administration (2015) III(Issue 1) 108-127
DOI: 10.35808/ijeba/59
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Abstract

This paper discuss empirical model of business relationship in Indonesia retail industry. Empirical framework of this paper based on relationship marketing concept and power imbalance of retail industry. The purpose of this study is to assess the effect of Power …

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APA

Anton, Basu, Purwanto, B., & Sahid. (2015). Model of Relationship Marketing and Power Asymmetry in Indonesia Retail Industry. International Journal of Economics and Business Administration, III(Issue 1), 108–127. https://doi.org/10.35808/ijeba/59

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