This chapter offers an account of how alcohol marketers have used social media platforms over the past fifteen years, and argues that understanding the engineering, operation and consequences of platforms’ data-driven, participatory and opaque advertising model...
CITATION STYLE
Carah, N., & Brodmerkel, S. (2022). Regulating Platforms’ Algorithmic Brand Culture: The Instructive Case of Alcohol Marketers on Social Media (pp. 111–130). https://doi.org/10.1007/978-3-030-95220-4_6
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