A BIBLIOMETRIC ANALYSIS OF THE EVENT INDUSTRY

Abstract

In an effort to reveal insights related to the interdisciplinary nature of event-related research, we conducted a bibliometric analysis to assimilate current knowledge from articles published in the Scopus database between 2000 and 2022. We examined publication trends and citation keywords co-occurrence clustering analysis, as well as acknowledged contributions from select authors, institutions, and countries to map research trends and trajectories. After article vetting (N = 1,582 articles), a cocitation analysis of the prior literature identified four major clusters: (1) determinants of consumer decision making in event tourism, (2) mega-sport event legacies, (3) event and tourism experiences, and (4) event content, size, and scope. Finally, a content analysis was performed to reveal the most significant insights about prior research in the event and tourism space.