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Book Chapter

Promoting and Advertising Tourism and Hospitality Products

  • George R
Springer International Publishing, (2021), 317-342
DOI: 10.1007/978-3-030-64111-5_10
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Abstract

This chapter discusses the communication methods that are used to promote tourism and hospitality offerings. Marketers must communicate these offerings to consumers (including the travel trade). Promotion is used to communicate information about offerings to target...

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APA

George, R. (2021). Promoting and Advertising Tourism and Hospitality Products. In Marketing Tourism and Hospitality (pp. 317–342). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_10

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