This paper analyzes the search engine algorithms and ranking principle, we discussed the site structure, keywords, single-page optimization, and search engine penalties. In addition, search engine optimization techniques developed in recent years, which have a very important role in the corporate website ranking. In this paper, we use some search engine optimization technology applications to discuss this increasing technology. © 2013 Springer-Verlag.
CITATION STYLE
Xie, X., Fang, Y., & Wu, J. (2013). The basic principle and applications of the search engine optimization. In Advances in Intelligent Systems and Computing (Vol. 191 AISC, pp. 63–69). Springer Verlag. https://doi.org/10.1007/978-3-642-33030-8_11
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