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Book Chapter

Understanding consumer behavior in technology-mediated spaces

Springer International Publishing, (2019), 169-189
DOI: 10.1007/978-3-030-08277-2_11
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Ipek, I. (2019). Understanding consumer behavior in technology-mediated spaces. In Digital Transformation in Business and Society: Theory and Cases (pp. 169–189). Springer International Publishing. https://doi.org/10.1007/978-3-030-08277-2_11

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