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Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company

  • Blaszczyk R
Palgrave Macmillan UK, (2010), 126-139
DOI: 10.1057/9780230293946_7
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Blaszczyk, R. L. (2010). Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company. In Ernest Dichter and Motivation Research (pp. 126–139). Palgrave Macmillan UK. https://doi.org/10.1057/9780230293946_7

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