Information and Communication Technologies in Tourism 2013

Abstract

Technological innovation in the tourism domain represents not only an important source of economic growth but also the means to satisfy an ever-growing demand for unique tourism experiences. The potential of Augmented Reality (AR) systems to enhance the on-trip experience of tourists is by far unmatched by other types of displays. There is still very limited research that deals with the various aspects of augmented tourism experiences. This paper contributes to eTourism literature in three ways. First, a conceptualization of augmented tourism experiences is presented. Second, the main characteristics of augmented tourism experiences are described. Third, this paper outlines a framework that captures the most significant determinants of augmented tourism experiences. The main aim is to set directions for further research but also to provide tangible help for developers and designers to engineer augmented tourism experiences.