Abstract
Nowadays, studies show that creating a specific atmosphere provides a better opportunity for a privileged relation with the consumer and allows an advantage over the competitor.
Cite
CITATION STYLE
APA
BEN LALLOUNA HAFSIA, H., Zghal, M., & Ezzahra Bakini Driss, F. (2008). L’influence des facteurs d’ambiance sur le comportement du consommateur : musique ou silence ? La Revue Des Sciences de Gestion, 234(6), 97. https://doi.org/10.3917/rsg.234.0097
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free