Ranking of E-Commerce Sites in India Using Decision-Making Approach

Abstract

The advent of the technological advancements has set up a stage for multifarious online businesses in India, therefore, changing the course of the ordinary shopping trends in the direction of online shopping. India has a total of 560 million end users of the Internet and has been emerged as the second largest applicant in this domain. As per a study in 2011, the retail market of India was estimated at 470 billion dollars. The E-commerce sites cater the innumerable needs of the shoppers. From such a big list of these sites, to pick one, it is termed as a multi-criteria decision-making (MCDM) problem which makes it hard for the online shoppers to come to a conclusion that which site is the best to go with. With the objective of exercising judgment upon the ranking of the E-commerce sites so as to free the shoppers from the tedious job of selection of a particular Web site, this paper uses AHP method used to assign the criteria weights which in turn assist in generating the ranking of the Web sites. The end result is substantiated by a dint of entropy method calculations.