Association Rules

Abstract

Association rules are rules of the kind ``70% of the customers who buy vine and cheese also buy grapes''. While the traditional field of application is market basket analysis, association rule mining has been applied to various fields since then, which has led to a number of important modifications and extensions. We discuss the most frequently applied approach that is central to many extensions, the Apriori algorithm, and briefly review some applications to other data types, well-known problems of rule evaluation via support and confidence, and extensions of or alternatives to the standard framework.