Prosociality for Societal Development

Abstract

This chapter points out the need for extending the conceptualization of prosociality to include development, and that of societal development to make a place for prosociality. The major views related to development are summarized, and social-psychological research on prosociality is briefly reviewed. Traditional views of ‘giving’, as well as contemporary studies of prosocial behaviour in India are described. Conceptual links are then proposed between prosociality and societal development, through cultural characteristics, socialization, economic values, prosocial values and well-being. It is emphasized that economic and prosocial values can work in a complementary and not contradictory relationship, towards the goal of welfare and well-being as part of societal development.