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Book Chapter

Consumer Behavior and the Marketing Activities of Firms

  • Pinson C
  • Roberto E
Springer Netherlands, (1988), 294-330
DOI: 10.1007/978-94-015-7791-5_8
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Pinson, C. R. A., & Roberto, E. L. (1988). Consumer Behavior and the Marketing Activities of Firms. In Handbook of Economic Psychology (pp. 294–330). Springer Netherlands. https://doi.org/10.1007/978-94-015-7791-5_8

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