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Regional Strategies of Multinational Pharmaceutical Firms

  • Rugman A
  • Brain C
Gabler Verlag, (2004), 7-26
DOI: 10.1007/978-3-322-91001-1_2
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Abstract

Recent research on the world's 500 largest companies has established that the majority of international business occurs within regional clusters in the three largest economic regions of North America, Europe, and Asia (the triad). This finding extends to the 18 companies in the chemicals and pharmaceuticals sector, which is the most innovative in the world.

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APA

Rugman, A. M., & Brain, C. (2004). Regional Strategies of Multinational Pharmaceutical Firms. In Management International Review (pp. 7–26). Gabler Verlag. https://doi.org/10.1007/978-3-322-91001-1_2

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