Analysis on the Reform Process of College Entrance Examination and Its Market Potential

Abstract

Initiated in 2014, the first round of college entrance examination reform has been steadily promoted to the third round and the pace appeared to slow down a bit. A new selection and enrollment rule, namely "3+1+2" was adopted. The new trend has witnessed the increase of the market demand for K12 training and quality education. Moreover, the new trend in course selection, enrollment and course arrangement also bring more opportunities in Education Technology (also known as "EdTech").