Managing innovation in multicultural environments: An imperative of responsibility within interorganizational networks

Abstract

The complexity of environmental, societal, economic challenges, etc. and businesses need to address with their innovation strategies and practices calls for new underlying concepts to support sustainable business behaviors within increasingly multicultural business and consumer environments. We address the issue of responsibility and coordinated decision making innovation in multicultural networks, and define critical steps for managing innovation within inter-organizational networks via creation of long-term stakeholder engagement on the international scale. The research is based on the case study of R&D intensive innovation development within multicultural interorganizational network in highly vulnerable sector of medical engineering for intensive healthcare units worldwide.