This paper points out that our traditional product and service development has been too much producer-based and product-focused. If we note that our customers are very active and creative, we can establish another new product and service development approach, where not only products but also processes will yield value. © 2010 Springer-Verlag London Limited.
CITATION STYLE
Fukuda, S. (2010). Product and service development with customers. In Advanced Concurrent Engineering (pp. 575–581). Springer-Verlag London Ltd. https://doi.org/10.1007/978-0-85729-024-3_59
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