Tell me about TV commercials of this product

Abstract

TV commercial archives, once recorded the fashion and technology of our society, contain large amount of information deserved for deep analysis, for instance, discovery of hot products, exploration of the relationship between the air times and market sales of a product, analysis and prediction of the market trends, and so on. Levering a new text-to-features transformation and integrating many state-of-the-art video search techniques, we have built an interactive system on top of video retrieval in a large collection of three-year five-channel TV commercial videos. To the best of our knowledge, this is the largest commercial data set used for retrieval so far. To interact with the system, users can either use a keyboard to type keywords or use their mobile devices to snap a picture to describe their interested products, and the system will return relevant commercials in real time. Users are further able to browse videos and access their air patterns, such as air time and air frequency. This pattern usually reflects social behavior of viewers, i.e. which social groups (young or adult, male or female) are the targets of the product, when is the peak time for viewers to watch this commercial category according to the air pattern. © 2014 Springer International Publishing.