Abstract
This chapter describes how the marketization discourse that typifies US strategic communication also influences the meanings and practices of educational exchange. Through an analysis of 5 presentations and 34 program evaluations provided by the US State Department’s Bureau of Educational and Cultural Affairs, this chapter explores the risks associated with marketization discourse for the development of mutual understanding and peace.
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CITATION STYLE
Bean, H. (2016). Strategic communication and the marketization of educational exchange. In International Education Exchanges and Intercultural Understanding: Promoting Peace and Global Relations (pp. 79–96). Springer International Publishing. https://doi.org/10.1007/978-3-319-43829-0_6
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