How Reliable Is Social Media Data? Validation of TripAdvisor Tourism Visitations Using Independent Data Sources

  • Ma S
  • Kirilenko A
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Abstract

Social media data has been rapidly applied as alternative data source for tourism statistics and measurement in recent years due to its availability, easy collection, good spatial coverage at multiple scales, and rich content. However, frequent criticism towards the...

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Ma, S., & Kirilenko, A. (2021). How Reliable Is Social Media Data? Validation of TripAdvisor Tourism Visitations Using Independent Data Sources. In Information and Communication Technologies in Tourism 2021 (pp. 286–293). Springer International Publishing. https://doi.org/10.1007/978-3-030-65785-7_26

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