Realizing Distinctive Strategies

  • Stigter M
  • Cooper C
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Abstract

Imagine top management having put a lot of effort in creating the organizational strategy and are now expecting the workforce to execute on the plan. Imagine also the subsequent scenario how employees become mechanically obedient, disillusioned and disconnected as poignantly described by Roger Martin in a Harvard Business Review article:

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Stigter, M., & Cooper, C. L. (2015). Realizing Distinctive Strategies. In Solving the Strategy Delusion (pp. 75–92). Palgrave Macmillan UK. https://doi.org/10.1057/9781137394699_5

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