Cultural Differences and Technology Acceptance: A Comparative Study

Abstract

Research on the adoption and diffusion of new technology has long been of interest to IS researchers. As business globalization has increased, interest in IT adoption in cultures has increased. What aspects of adoption and diffusion are important to understand and acknowledge when considering IT adoption in countries that are culturally different? This paper provides a review of academic articles that have investigated adoption and diffusion around the world. A framework summarizing the main topics on cultural values as they relate to systems use, adoption, and development is presented. The paper concludes with findings that can enhance future research.