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Infusing technology into customer relationships: Balancing high-tech and high-touch

Advances in Information Systems Development: Bridging the Gap Between Academia and Industry (2006) 1 565-576
DOI: 10.1007/978-0-387-36402-5_49
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Salomann, H., Kolbe, L., & Brenner, W. (2006). Infusing technology into customer relationships: Balancing high-tech and high-touch. In Advances in Information Systems Development: Bridging the Gap Between Academia and Industry (Vol. 1, pp. 565–576). https://doi.org/10.1007/978-0-387-36402-5_49

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